TikTok is an incredibly valuable tool for businesses, yet some business owners can't seem to crack the code as to how to generate meaningful engagement on this fast-paced app. In this session, Michael will walk you through what the TikTok phenomenon can teach us about how to reach current and future customers with quality video content produced in-house at your small business. As part of the session, you will have an opportunity to make your own TikTok video and enter it into the Garden Center Show’s TikTok competition.  The winner will receive bragging rights and a certificate you can hang in your garden center.