The pandemic has accelerated change in retail, but particularly for small to mid-sized independent retail. Pre-pandemic, the store was the focus of the brand, and driving in-store traffic was the main goal of most marketing. Now and in the post-pandemic future, consumers expect many (omni) ways to shop, interact, and buy from a brand. This talk is an exploration of this trend and how to get on the front (and profitable) side of this trend.
Expect the following takeaways from this presentation:
- Understand how the pandemic has profoundly changed retail marketing.
- Learn why the future of retail marketing is 'omni-experiential'.
- Learn how to apply the omni-experiential concept to market your garden center.