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 August 6-7, 2024 | Rosemont, Illinois

The Art & Science of Pricing Products

Date: Wednesday, August 9

Time | Location: 11:00 - 11:45 a.m. | Room: 203-D

There is more to pricing than simply calculating costs and markup. Bridget will discuss some pricing strategies and share some research-based findings on how consumers react to pricing in communications. Price increases are always a concern. The presentation includes some ways for you to consider increasing prices that consumers will accept.