August 8-10, 2023 | Wisconsin Center | Milwaukee, WI

The Art & Science of Pricing Products

Date: Wednesday, August 9

Time | Location: 11:00 - 11:45 a.m. | Room: TBA


There is more to pricing than simply calculating costs and markup. Bridget will discuss some pricing strategies and share some research-based findings on how consumers react to pricing in communications. Price increases are always a concern. The presentation includes some ways for you to consider increasing prices that consumers will accept. 

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