Today, “plant-fluencers” are driving the online conversation about plants and green goods. These social stars shape everything from education to the hottest must-have plants in a given year. In this session, you’ll learn how to partner with the “cool kids” of social media to showcase plants, reach a target audience, and gain consumer trust. Take-away helpful how-tos for building successful influencer partnerships from the ground up: from establishing new relationships to envisioning content and finally measuring impact.