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 August 6-7, 2024 | Rosemont, Illinois

From Seed to Social Feed

Date: August 10, 2022

Time | Location: 1:00 - 1:45 p.m., Room 203-D

Today, “plant-fluencers” are driving the online conversation about plants and green goods. These social stars shape everything from education to the hottest must-have plants in a given year. In this session, you’ll learn how to partner with the “cool kids” of social media to showcase plants, reach a target audience, and gain consumer trust. Take-away helpful how-tos for building successful influencer partnerships from the ground up: from establishing new relationships to envisioning content and finally measuring impact.