For the past 20 years, Ken has helped organizations build, execute and realize their strategic marketing plans. Prior to starting Hathaway & Lane Direct (now Hathaway & Lane Digital), his direct marketing career began blossoming at Staples in the early ‘90s. Next came a transition from BTB to BTC with senior-level stints at Jackson & Perkins/Harry and David, White Flower Farm, and FAR&WIDE Travel.
At each stage, Ken honed his database-marketing and analytical skills to drive new-product introductions, marketing plans, pricing, and inventory management. A former board member of the Mailorder Gardening Association (now the Direct Gardening Association) and featured speaker at numerous national direct-marketing conferences, Ken has established a proven track record in database segmentation/analysis, Internet marketing, sales/inventory forecasting, catalog print/production, product development, operations/call center management and pricing/gross-margin planning. A graduate of Boston University, he is also a lifelong Red Sox fan.
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