In the past three years, especially in light of the COVID-19 Pandemic, some real opportunities for garden retailers, landscapers, and plant producers have developed. Bridget and her research team investigated a variety of gardening motivations for “new” and existing customers, and these studies show what consumers think and why they buy plants. Her presentation will show you results of those studies as well as how to cash-in on those motivations for buying plants and help you retain many of the “new” garden customers.