Five New Year’s Resolutions for IGCs
New Year’s resolutions are easy to make and even easier to break, but as you come out of the holiday season and begin to look ahead to 2023, take a moment to make a few promises to yourself and your business. What can you do to make 2023 even better than 2022? If you’re looking for New Year’s resolution inspiration, here are a few ideas.
Update Your Marketing Plan
While it may be tempting to stick with what you know (and has worked in the past), you’ve probably weathered some major challenges in these past two years that you should spend some time reflecting on. What have you learned from them? What have been your most successful marketing channels? Have you found social media, email lists, PPC advertising, or traditional advertising to be a boon for your business, or a waste of time? Resolve to spend less time and money on channels that aren’t working—or figure out why they aren’t working when they should be—and focus more efforts on the ones that have been working for you.
Poll Your Employees
They’ve been right there with you in the thick of it all year long, and they might have some great suggestions or ideas that you haven’t thought of. A poll will let you get a sense of their job satisfaction. Ask them if there’s anything they’d like to be doing that is outside of their job description, what they love about the job, and what you can do to make it an even better place to work. This will help you get a sense of your business’s workplace culture, and it will let you know where you need to invest more in training.
The weeks after the hectic holiday season are a great time to take a breath and get yourself organized. You’ve probably been jugging a million responsibilities, and it’s normal for some aspects of running a business to get away from you. Documents, inventory, lists and ledgers being kept on spreadsheets that could be better managed by software: go over all of these aspects of running a business and ask yourself if you’re handling these things in an efficient way or giving yourself more work than necessary.
New Year, New Perspective
Try to walk into your store on the first of January as though you are a new customer who has never visited before. What’s the first thing you notice? Think about how it looks from the street, how it feels to step inside, how easy it is to find what you’re looking for. If you find any aspects of the shopping experience lacking, make a resolution to improve them.
Build Your Network
We’re likely to continue to see supply chain disruptions in 2023, so you’ll want to look for ways to build flexibility into your supply chain. The best way to get in touch with new suppliers is still trade shows, so resolve to attend one in the coming year.
What are your New Year’s business resolutions? Send us an email at