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 August 12-13, 2025 | Rosemont, Illinois

Experiential Merchandising: Increase Profits by Creating Stronger Visual Experiences

Date: August 10, 2022

Time | Location: 10:00 - 11:00 a.m., Room 202-D


How can experiential merchandising grow your profits? Visual Merchandising, known as the science behind sales, is the art and science of arranging and displaying your products and services to entice customers, create a positive brand image, and maximize your sales. How products are displayed and presented to your customers impacts how they value the products, the brand, and ultimately their decision to purchase a product or walk away.

Learn how to improve your store’s profitability and your customer’s shopping experience from the owner and Creative Director of ZenGenius, Joe Baer. Join this session to learn the best visual merchandising practices and techniques to engage your customers and grow sales.

  • Learn the best visual merchandising practices to implement in your store
  • Learn how to improve your store's profitability and customer's shopping experience
  • Gain hands-on visual merchandising experience