2024 Exhibitor Kit

Mastering the Basics

1. Select Your Social Media Platforms (LinkedIn, Instagram, Facebook, X)
2. Create a Paid Ad Plan & Budget (Will you be boosting social media posts across platforms to increase engagement? Will you run a short campaign?)
3. Build Your Organic Presence 
4. Assemble Your Team (Who will be responsible for scheduling posts and interacting with your audience?

Before the Show

5. Identify or Create a Hashtag (In this case, always use #GSC24 on all social media posts related to Garden Center Show 2024)
6. Build Excitement (Get your audience excited about the show! Start talking about your presence at the show ASAP)
7. Join the Conversation (Engage with other exhibitors, speakers, etc. who are attending)

During the Show

8. Balance Scheduled and Live Content (Consider live video during the event. If you don’t have someone to run live videos, take pictures and send them to your pre-established social media team).
9. Utilize Your Entire Team

After the Show

11. Post a Trade Show Recap (highlight your team’s favorite moments!)
12. Create Long-Form Content (consider a photo or video reel showcasing Garden Center Show)
13. Reconnect With Leads/Audience 

Click through each of these gaphic types to access free Canva templates to promote your presence and drive booth traffic at The Garden Center Show.

• Facebook
• Instagram (square)
• Instagram (portrait)
• LinkedIn
• X (formerly Twitter)

Looking for captions to go with the above graphics? Grab those by clicking the button below.

Reconnecting and staying engaged with your buyers after The Garden Center Show is crucial for maintaining a strong relationship and keeping your customers engaged. Here are some tips to achieve this:

1. Utilize Social Media:
• Leverage social media platforms to share highlights, behind-the-scenes content and key takeaways from the show.
• Create and promote event-specific hashtags to encourage attendees to share their experiences and engage in conversations. The Garden Center Show uses #gcshow24 and #thegardencentershow for all show-related content.
2. Post-Show Content:
• Develop post-event content such as blog posts, infographics or videos, summarizing key points, insights and highlights from the show.
• Share this content across your website and social media channels.
3. Email Follow-Ups:
• Send personalized follow-up emails to attendees, thanking them for their participation and providing additional resources or exclusive offers related to the Garden Center Show.
4. User-Generated Content:
• Encourage attendees to share their own experiences, photos and videos from the event. Highlight user-generated content on your social media, website and newsletters.
5. Maintain Consistent Communication:
• Continue to share relevant content, updates and industry news with your audience consistently, even after the event.
• Consistent communication helps maintain a connection and ensures your brand remains relevant.