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 August 6-7, 2024 | Rosemont, Illinois

Embracing Change Begins with a Story

Date: August 10, 2022

Time | Location: 4:00 - 4:45 p.m., Room 202-D

The way you communicate about your brand is changing, along with the venues for delivering your brand's messaging. But at the center - the heart - of your brand story is a consistent, unifying thread. Understand why strategic storytelling for business matters, get the basics for telling your brand's story and learn why, if you aren't telling your brand's story strategically, you should be.