After your website and social media platforms, your storefront, parking lot, and outdoor gardens are your next biggest calling card. How are you communicating your brand to drive-by traffic, day and night? Storefront materials, colors, signage, lighting, displays, and decorative amenities, all play a part in communicating a strong brand. Don't underestimate the power your storefront and surrounding areas have on existing and future customers. Impressions and perceptions are formed before they ever drive onto your lot or step into your store. After hearing this presentation, you’ll never look at your storefront the same way again.
In this presentation you'll learn: -the top five things to think about when attracting consumers from a distance -how to audit your storefront: what’s working, what isn’t, where does opportunity lie? -how to keep your brand integrated into the storefront experience -how to keep your storefront looking fresh throughout the year
