August 9-11, 2022 | Wisconsin Center | Milwaukee, WI

Speak the New Gardeners' Language

Want to keep the 18.3 million new gardeners the industry got in 2020? You need to learn how to speak their language. 

Analyzing 2 million social media posts and online articles, Garden Media Group uncovered key patterns in language and sentiment in how the public talked about gardening and houseplants during the COVID-19 pandemic. Understanding these communication patterns holds major implications for garden writers, industry, and influencers in relating to the gardening public – and gaining the trust of the new gardener.

This session shares report highlights, industry implications, and connections with upcoming trends."

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