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 August 6-7, 2024 | Rosemont, Illinois

Bridget K. Behe

Professor Emeritus of Horticultural Marketing

Michigan State University

Dr. Bridget Behe is a Professor Emeritus of Horticultural Marketing at Michigan State University. Before she retired in January 2023 from Michigan State, she taught courses on marketing and management for horticulture majors. Bridget conducted over 500 consumer and market research projects on horticultural products, both edible and ornamental. She wrote nearly 1000  publications in the trade press and peer-reviewed journals. She joined Michigan State’s faculty in August, 1997. Before working at Michigan State, she spent 8 years on the Horticulture 
faculty at Auburn University (Alabama).

Bridget earned degrees from Penn State University (Ph.D. Horticulture, B.S. Horticulture, B.S. Agricultural Education) and The Ohio State University (M.S. Horticulture). Each year, she speaks to professionals and industry groups nationally and internationally. She writes articles for trade magazines to share the findings of her consumer research studies. In 2016, she was recognized  as the Outstanding Extension Specialist in Michigan. In 2018, she was awarded the American Society for Horticultural Science Undergraduate Educator of the Year. In July 2022, she was awarded a Horticulture Industry Leadership Award. Launched in 2018, Bridget produces a free weekly (10-15 minute) podcast called “Marketing Munchies” and she can contacted at This email address is being protected from spambots. You need JavaScript enabled to view it. or  at 517-881-0876.

Learn More About & Connect With Bridget K. Behe

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Phone: (517) 881-0876