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 August 6-7, 2024 | Rosemont, Illinois

Future Grass Technology

Date: Tuesday, August 8

Time | Location: 3:00 - 3:45 p.m. | Show Floor, End of Aisle 1900

Lawn Care expert Jackson Madnick, CEO of Pearl’s Premium Ultra Low
Maintenance Lawn Seed, talks about the future of grass technology and a
breakthrough new grass that will interest all your customers to complement what
you now sell.
After 22 years of research and over 10,000 experiments, aided by 4 of the world’s
top PhD’s in turf science, Jackson Madnick created an all-natural, non-GMO, US
Patented grass seed mixture that is dark emerald green, and bare-foot soft with
many major benefits that other grass does not have. Pearl’s Premium
grows unprecedented 6-ft deep roots, and grows so slowly, you only need to mow
once a month, rather than weekly. Pearl’s Premium needs 75% less water, and
outcompetes most weeds without chemicals to stay green year-round in all
climates and soils, in spite of intense summer heat and winter cold. His award-winning
 grass sequesters10X the carbon to help lessen climate change, and 
produces 24X the oxygen to create a refreshing and healthier environment. This
“grass of the future” is People, Pet & Planet Friendly™, and comes in Sun, Sun-
shade and deep Shade mixtures. Recognized internationally, Pearl’s Premium has
received numerous awards for innovation. With over 400 rave reviews by master
gardeners, including Bob Vila, this is not just “grass”, but a solution to help your
customers have a safe, organic lawn that saves dramatic amounts of time, money,
and water. All grass is not equal. Some experts have called Pear’s Premium grass
the most significant innovation in lawns since the invention of the lawn mower in
1830. Jackson’s past work has been commended by 2 different White Houses, the
UN, and the National League of Cities.